We offer our publishers dynamic, custom-made e-marketing programs that promote their titles in a highly focused way by putting pertinent book information into the hands of thousands of the best customers for their specific books. This is in contrast to many marketing progrms that are available to publishers which are blunt and ineffective selling tools, which are often nothing more than mailing expensive catalogs to people who are only interested in a small percentage of the titles inside.
For every publisher for which we design a custom marketing program, we build a focused customer database around groups of the publisher's titles, based on each customer's particular area of interest. We don't see a customer as just a Physicist, we see them as an applied Physicist or a Molecular Physicist.
We work with the publisher to select titles to promote to each focused group of customers. We contact them several times per year. We deliver this book information electronically to these thousands of customers and direct them to sales channels to purchase these titles. So the Molecular Physicist gets Molecular Physics books, the titles they're most interested in, and they can then purchase these titles with a few clicks of a mouse.
This direct, regular and highly focused communication with top customers gives publishers greatly increased visibility and a distinct competitive edge — very few small to mid-size publishers have this high degree of book visibilty with their core audience. With our services and expertise, we can give any publisher an expanded long-term customer base for their books!
No longer is marketing just a "shot in the dark." We track how customers react to the information which we send and identify those customers who respond more positively, presenting you with the very best customers for your titles. In addition, we constantly update received feedback and update our database.
If you are interested in learning more about how Princeton Selling Group can help you increase book visilibity and book sales to your customers, please call Bob Meehan at 610-975-4595 or e-mail him at psg@firstclassweb.com.
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